Strawberry festival 2026: savor the sweetness of irapuato
The 2026 Strawberry Fair will be one of the biggest events in Mexico's Bajío region. Every year, visitors come from all over the country to enjoy concerts, traditional shows, amusement rides, and local cuisine centered around one of the region's symbols: strawberries. If you plan to attend, it is important to know where to buy tickets for the 2026 Strawberry Fair, which artists will be performing, and how to get around freely during the event to make the most of the experience. In this context, car rental is an excellent option for touring Irapuato and other nearby cities in the Bajío region without having to depend on fixed schedules.
Strawberry Fair in Irapuato: tradition and celebration in the Bajío
The Strawberry Fair has decades of history and has established itself as one of the most important fairs in Irapuato at the regional and national level. The event maintains its traditional essence, combining family activities, cultural shows, and a concert schedule that attracts visitors from all over Mexico. Along with exhibitions, themed pavilions, and gastronomic activities, the fair is an ideal plan for both short trips and weekend getaways.
Artists at the 2026 Strawberry Fair: a diverse and international lineup
Although the official lineup has not yet been announced, the 2026 Strawberry Fair will feature outstanding musical programming at the Teatro del Pueblo. For this edition, it has been confirmed that there will be at least two performances by international artists, in addition to an extensive schedule offering a variety of genres and performances for different audiences. The event will take place in March and will feature musical performances over four weekends, with performances spread throughout each week to ensure a constant offering. The program will include performances from Thursday to Sunday for three weekends and a fourth with activities from Friday to Monday, with different musical styles each day, reinforcing the diversity that characterizes Irapuato's fairs. In addition to music, this edition of the Strawberry Fair aims to improve the overall experience for attendees. In recent years, the event has been recognized for its inclusive nature, with infrastructure and services designed for people with disabilities and older adults. The commitment to family shows and free games will also continue, a key factor in allowing more people to enjoy this celebration.
Tickets for the 2026 Strawberry Fair: where to buy them?
To plan your visit to the event, it is essential to know in advance where to buy tickets for the 2026 Strawberry Fair. Based on recent editions, platforms such as Boletiland have concentrated the sale of tickets for different shows in the official program, so it is usually one of the first channels that attendees consult once sales are enabled. In the case of the Palenque concerts, the process is normally handled separately from general admission. Therefore, it is recommended to keep an eye out for the opening of ticket sales for the 2026 Strawberry Fair Palenque, as availability may vary depending on the artist and date, and tickets for the most anticipated performances tend to sell out quickly.
How to get from León and Querétaro to the 2026 Strawberry Fair in Irapuato?
Irapuato's strategic location within the Bajío region makes it easy to reach from several major cities in Guanajuato and neighboring states. Traveling by car allows you to get directly to the fairgrounds and move flexibly between accommodations, concerts, and other points of interest.
Getting there by car from León
León is one of the main arrival points for those visiting the Irapuato fair. From the city, the journey by car is made by taking Federal Highway 45 towards Irapuato, a direct and well-signposted highway that connects both destinations. By renting a car in León, Guanajuato, the journey is quick and comfortable, allowing you to reach the Strawberry Fair grounds without complications and facilitating your return after concerts and nighttime events.
Getting there from Querétaro
From here, the journey by car is via Federal Highway 45D towards Bajío, a highway that connects directly to the industrial corridor of Guanajuato. The route passes through key cities in the region and offers continuous, well-signposted access to Irapuato. Car rental in Querétaro allows you to leave from either the city or the airport and arrive comfortably at the Strawberry Fair, integrating the visit as part of a road trip.
Why visit the Bajío region during the 2026 Strawberry Fair?
Attending the 2026 Strawberry Fair is also an opportunity to learn more about the Bajío region. Cities such as León, Guanajuato, Salamanca, and Silao are within easy reach, making it possible to put together a flexible itinerary. Traveling by car gives you the flexibility to adjust your schedule according to the concert program, return comfortably after evening events, and discover other tourist attractions in the region beyond the fairgrounds. Enjoy the 2026 Strawberry Fair and explore the surroundings of Irapuato with Hertz Mexico!