Xmatkuil fair 2025 in mérida, yucatán, is waiting for you
Xmatkuil Fair 2025 in Yucatán: how to get there by car and what not to miss at the biggest event in the southeast
The Xmatkuil Fair 2025 in Yucatán is getting ready to open its doors, bringing together the best of culture, tradition, music, and entertainment in southeastern Mexico. Recognized as the largest event in the region, it attracts thousands of visitors each year who come ready to explore pavilions, enjoy shows, and experience unforgettable concerts.
Here’s everything about the lineup and schedule of the Xmatkuil Fair 2025 in Yucatán, and how to get there by car — the most comfortable and flexible way to visit this event, especially if you do it with car rental from Hertz México.
Xmatkuil Fair: the biggest in the southeast
The event is held in Mérida, Yucatán, and since 1974 it has become one of Mexico’s most representative fairs. It takes place on fairgrounds spanning more than 70 hectares, featuring livestock areas, amusement rides, food and craft pavilions, and concert venues.
The fair is a showcase of Yucatecan identity — Mayan culture, regional traditions, equestrian shows, livestock exhibitions, gastronomy, and artistic performances. All of this makes Xmatkuil an unmissable event, whether you live in Mérida or are visiting from other states or countries.
When is the Xmatkuil Fair 2025 in Yucatán?
This year’s edition will run from November 7 to November 30, 2025.
If you’re planning to visit from another city, traveling by car is the best way to arrive comfortably and explore the surroundings of Yucatán’s capital. Renting a vehicle with Hertz México allows you to plan your route freely and take the opportunity to visit nearby beaches like Progreso or magical towns like Izamal before or after attending the fair.
What’s on the Xmatkuil Fair 2025 lineup?
One of the most anticipated parts of the fair each year is the lineup, featuring national and international artists. The fair is also known for surprising visitors with diverse genres — from Latin pop and romantic ballads to urban, tropical, and regional Mexican music. For this edition, concerts have already been confirmed at the Palenque and Montejo Entertainment Center, with big names setting the tone for the celebration:
Mijares - November 8
Emmanuel - November 15
Turbulence and La Burrita Burrona (with Nani Namú and Mactá) - November 18
Jorge Medina and Josi Cuen - November 14 at Foro Montejo
Pandora and Flans - November 29
These official shows will be joined by free concerts at the Teatro del Pueblo, with programming to be announced in the coming weeks.
What’s on the Xmatkuil Fair 2025 program?
The Xmatkuil Fair 2025 program goes far beyond concerts. Among the main activities are:
- Livestock exhibition with competitions, horse shows, and the International Tropical Livestock Fair.
- Cultural events in various venues, including dance, theater, and regional music.
- Collective wedding, scheduled for November 29.
- Family-friendly entertainment including amusement rides, circus performances, and comedy shows.
- Food and craft pavilions featuring the best of Yucatán in one place.
All of this makes the fair an ideal space to enjoy both day and night, whether with family, friends, or as a couple.
How to get to the Xmatkuil Fair 2025 by car
If you plan to attend, the most practical way is by car. The fairgrounds are located in the Xmatkuil community, just 10 km south of Mérida, and each year they offer large parking areas with clear signage and controlled entry.
Route from Mérida
From downtown Mérida, take Calle 50 Sur, which connects directly to the Xmatkuil road. The trip takes about 20 minutes under normal traffic conditions. You can rent a car in Mérida and, besides enjoying the Xmatkuil Fair, visit beautiful towns like Llerena, Puebla de la Reina, Olivenza, Trujillo, and many more.
Route from Campeche
If you’re departing from Campeche City, take Federal Highway 180 toward Mérida. The drive takes about 2 hours and 45 minutes on average. Once in Mérida, head south following the signs to Xmatkuil. This route lets you experience the contrast between Campeche’s coast and Yucatán’s festive atmosphere. If you don’t have your own vehicle, you can rent a car in Campeche and make the most of your trip.
Route from Cancún
If you’re coming from Cancún, you can reach Mérida by car in about 3 to 4 hours via the 180D toll highway, which is fast and safe. Once in Mérida, take the southern exit toward Xmatkuil. Renting a car in Cancún is also a convenient choice if you plan to explore multiple points across the peninsula, as it allows you to combine beach, culture, and the fair in a single trip.
The Xmatkuil Fair 2025 in Yucatán is one of Mexico’s most anticipated celebrations. Its mix of culture, tradition, shows, gastronomy, and entertainment makes it an experience worth living at least once in a lifetime. Take advantage of the event and plan a road trip with Hertz México!